Plan your content, track your leads, and measure your ROI — all in one clean Excel sheet.

If you're a beginner marketer, solopreneur or small business owner juggling five different tools just to keep your marketing organised, this tracker pulls the whole thing into one file — with smart dropdowns, error-free formulas and a live dashboard that updates itself as you type.

What's inside

Live Dashboard — 9 auto-calculating KPIs (total posts, reach, link clicks, subscribers, customers, sub-to-customer %, revenue, ad spend, overall ROI) plus 3 live charts. Updates instantly as you add data.
Content Calendar — plan every post with dropdowns for Platform, Content Type and Status (Idea → Drafting → Scheduled → Posted). Track Reach and Link Clicks after each post with colour-coded data bars.
Lead Tracker — log every subscriber and customer by Source and Stage (New → Subscribed → Engaged → Customer → Lost), with automatic colour coding.
Campaign ROI — record spend vs revenue per channel with an automatic ROI % that turns green for profit, terracotta for loss.
Settings tab — edit every dropdown menu to match your own platforms, sources and stages.
Start Here guide — a 4-step onboarding page so you're up and running in minutes.

Built for beginners

Works in Microsoft Excel, Google Sheets and Apple Numbers
Sample data included — so you can see it working before you clear it
Every formula tested with zero errors, zero broken cells
Instant download after purchase — no waiting
Clean sage-and-cream design, comfortable to look at for hours

Perfect for

Content creators planning across Instagram, TikTok, Pinterest, YouTube and more
Small business owners tracking what their marketing actually costs vs earns
Solopreneurs growing an email list from zero
Beginners who want ONE simple tool instead of five different apps

Intro launch price

$9.99 (regular price $14.99) — a limited-time launch offer to celebrate the release.

Delivered as a single .xlsx file. Instant digital download.

Digital Marketing Tracker — Content, Leads & ROI in One Excel Sheet