Digital Marketing Tracker — Content, Leads & ROI in One Excel Sheet

Plan your content, track your leads, and measure your ROI — all in one clean Excel sheet.

If you're a beginner marketer, solopreneur or small business owner juggling five different tools just to keep your marketing organised, this tracker pulls the whole thing into one file — with smart dropdowns, error-free formulas and a live dashboard that updates itself as you type.

What's inside

• Live Dashboard — 9 auto-calculating KPIs (total posts, reach, link clicks, subscribers, customers, sub-to-customer %, revenue, ad spend, overall ROI) plus 3 live charts. Updates instantly as you add data.
• Content Calendar — plan every post with dropdowns for Platform, Content Type and Status (Idea → Drafting → Scheduled → Posted). Track Reach and Link Clicks after each post with colour-coded data bars.
• Lead Tracker — log every subscriber and customer by Source and Stage (New → Subscribed → Engaged → Customer → Lost), with automatic colour coding.
• Campaign ROI — record spend vs revenue per channel with an automatic ROI % that turns green for profit, terracotta for loss.
• Settings tab — edit every dropdown menu to match your own platforms, sources and stages.
• Start Here guide — a 4-step onboarding page so you're up and running in minutes.

Built for beginners

• Works in Microsoft Excel, Google Sheets and Apple Numbers
• Sample data included — so you can see it working before you clear it
• Every formula tested with zero errors, zero broken cells
• Instant download after purchase — no waiting
• Clean sage-and-cream design, comfortable to look at for hours

Perfect for

• Content creators planning across Instagram, TikTok, Pinterest, YouTube and more
• Small business owners tracking what their marketing actually costs vs earns
• Solopreneurs growing an email list from zero
• Beginners who want ONE simple tool instead of five different apps

Intro launch price

$9.99 (regular price $14.99) — a limited-time launch offer to celebrate the release.

Delivered as a single .xlsx file. Instant digital download.